How Does Lead Generation Work?
How do I generate leads? This is the question that we get all the time. Many companies today understand that they need to generate more leads, but when it comes to implementing specific strategies, most do not know where to start from. Let us start here with statistics. 61% of B2B marketers call lead generation as one of the biggest challenges and so it is no surprise that there is so much contradicting information online about the subject. So, let us know what lead generation exactly is. In simple words, lead generation in Western Sydney refers to the process of identifying potential customers for your business’s products or services. For a sales rep or a B2B marketer, lead generation is nothing new. However, contrary to the popular beliefs, lead generation isn’t about cold-calling or sending out a bunch of emails. It is a complicated process requiring a diverse range of strategies to be effective. When you are learning about lead generation in Western Sydney, ...