How Can Visual Identity Impact Your Seo?

Visual Identity: A visual identity is simply a collection of graphical elements that uniquely represents your brand. It can be a logo, a color palette, unique font, or a tiny element of a logo that helps a brand differentiate your brand from others in the market.

During the earlier days, creating a recognizable visual identity used to be a prerogative of big brands with huge budgets. Thanks to the online marketing, a visual identity is something every brand can and show have because it helps your past customers recognize you and become your returning customers.

Establishing a visual identity, which is cohesive is a key to cross-channel marketing. People who are traveling from channel to channel and seeing your brand everywhere will actually start recognizing you and with recognition comes more trust and engagement.

Visual identity and Organic Search

Google has always loved brands which are easy to recognize and which can be mapped together across various platforms. A few years ago, Google also started features the brands visually in SERP. Thus, brands can build recognizability through organic search results.

For example a brand XYZ has maintained its brand identity everywhere. When different search results of brand XYZ shows up the same identity, the

customer is likely to recognize even from the hundreds of other similar brands.

As a result, visual identity plays a role in boosting your organic traffic.

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